Finally, multi-level and multilevel marketing companies are going for a giant step of progress in providing their downlines with automated marketing systems. They will have moved into the 21st century and are using technology to greatly help people build their network marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the web with sites such as gotomeeting.com, where the same presentation could be given to a group all at once, instead of to one person at a time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing what to help their network marketing business builders become successful more quickly and easily than previously. Let’s now discuss the automated marketing system that truly leads an interested prospect, step-by-step, to the desired end result of becoming an associate of your multilevel marketing downline.
So, what exactly IS an automated marketing system? Usually it contains several key components. The first and most important element of the system is a lead capture page, generally known as a landing page. This can be a web page that someone may visit as a result of advertising, either online or offline, for more information information about something, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or perhaps a video for them to watch, that may cause the person to want more info and go further down the line toward signing up for your organization. A very important feature of the lead capture page is the opt-in form. This form asks the person viewing the site to offer you her or his name, email address, and when you desire, even their phone number, before you provide them with more information.
That is really exciting, because this one step, and whether or not they choose to go on it, is what separates the info gatherers from the those who are hot for whatever it is you should offer. Are you aware the significance of what I simply wrote? The people who fill out the opt-in form have raised their hands and showed you that they are very interested in what you have to offer, and they are giving you permission to market to them. Each individual who opts in to your site becomes what is referred to as a pre-qualified lead, this means they will have just pre-qualified themselves as an interested prospect! Which has just eliminated a lot of the work for you in finding out who would like to hear your story and who doesn’t. With that certain landing page, just how many people did you must speak to so as to obtain their contact information? Generally, absolutely no one! Sure, in some instances you will speak to someone in the course of your day and verbally send them to your internet site (website landing page).
Even right there for the reason that one step can you see how the conversation has changed? You aren’t trying to sell the whole idea right there and set up another meeting with them, you’re just sending them somewhere to obtain additional information on their very own, and if they want to know more, they will let you know! Moreover though, with this particular automated lead generating marketing system, once you get all the components ready to go and you are driving traffic to your site (more about that in a forthcoming article), it is on autopilot for you personally! Are you starting to understand how valuable this sort of automated marketing system could be?
Once the reader has opted in to receive more information, this is where the MLM companies with automated marketing systems truly deliver. Some really great companies provide you, the network marketer, with really great marketing pieces that explain the business to the prospect in a single or a group of videos, and they give a way for the prospect to take action. By that I mean there is usually a web link for them to subscribe or look at your waiting list, making it virtually effortless so you might bring them under you in your downline. If they don’t sign up then and there, though, all isn’t lost. That’s where the next key element of an excellent automated marketing system comes into play.
The next important section of an automated marketing system is what’s known as an autoresponder. Remember when your prospect opted in to your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email, and with regards to the opt in form, their phone number. The autoresponder enables you to collect those email addresses and keep them stored in a database to be able to easily send follow up emails in their mind as a group, instead of sending out individual emails.
Do you know what else autoresponders can perform? You can set up a series of emails and designate which days you’ll send them to each prospect, even if they were added to the database on different days! So, you only have to write them once, the autoresponder takes care of the rest. It really is sheer genius. One of these of an autoresponder site is aweber.com. There are certainly others as well. Even better, the MLM and multilevel marketing companies who are offering you automated marketing systems will often have an autoresponder in place for you as part of that marketing system!
Ultimately, a good MLM automated marketing system drives your prospects to join a live recruiting webinar that’s usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. This is invaluable to you, because let’s face it, anyone in the beginning of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and listening to the masters.By using all the components described above in an automated marketing system to build your MLM or network marketing business, you can see that many more opportunities for folks to sign up with you’re provided. automated marketing It no longer depends upon that 5 minute conversation you have with them on a chance meeting throughout your day.
